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videography

"Videography," a term first phrased by 'Bob Kiger' in an article in the 1972 edition of "American Cinematographer." The name originates from its Latin meaning of "video" (I see), and combines it with the Greek terminal ending "graph" (to write).

By today's standards, videography includes video production and post-production (editing), currently using electronic media rather than it's former film stock (cinematography) material. The advent of digital imaging in the late 20th century began to blur the distinction between videography and cinematography.

The arrival of computers and the Internet created a global environment where videography covered many more fields than just shooting video with a camera, including digital animation (such as Flash), gaming, web streaming, video blogging, still slideshows, remote sensing, spatial imaging, medical imaging, security camera imaging, and in general the production of most bitmap- and vector-based assets.

From analogue to digital

Initial interest in videography began in the late 90’s, with the purchase of a Hi8 digital video camera. Editing was a slow and laborious procedure with my use of a low-end analog editing box, where cuts between scenes were as accurate as 4 seconds delay.

My editing skills were greatly enhanced with the purchase of my first iMac G3 in 1999, and it’s inclusion of "iMovie’s" non-linear editing software. To me. this was the same transformation experience as my movement from traditional film photography to digital, and its use of photoshop editing software over film/print processing chemistry in the darkroom.

From iMovie's editing software, I moved up to Apple's "Final Cut Pro," and Adobe's "Premiere Pro and After Effects," taking video production into a new dimension.

The following clips are a selection of short movies that I created for my "City & Guilds" certification in photo/video editing, and in video classes during my degree in Web Design and Interactive Media.

"All work created by Mark Sambrook" imagen8



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Video 1

PSA: The Public Service Announcement for the Parks and Recreational Department of New York City. A 30 second Movie produced for "Video for Interactive Media" class at the Art Institute of Pittsburgh.

Aristotle and Plato greatly recognized the importance of play and leisure as a foundation to learning, a philosophy that is just as, if not more relevant in this present day and age. The project will be a public service announcement (PSA) targeted at urban stress, and the importance of "time out."

This involves the busy lifestyle that many people (young and old) have become accustomed to in a "all work and no play" environment. While it is understood that the present economic climate has had both a positive and negative effect on living standards, many working people think they do not have the time or capacity for relaxation. This PSA is aimed at stressing the importance of taking/making time for periods of leisure through the use of contrasting scenes of both lifestyles.

To view the storyboard, click on the following link - PSA

Public Service Announcement "Duration: 0.35"

Video for Interactive Media | IMD314

Initial stage consists of the "Video Pre-production Planning" that would initiate the work involved in preparing a video file for viewing on the Web, consisting of a balancing act between audio-visual quality and bandwidth practicality.

The pre-production planning document should consist of:
A paragraph describing the general concept for the project and its genre (i.e. commercial, public service announcement (PSA), or artistic expression).
A paragraph describing the demographic characteristics of the target audience.
Simple storyboards illustrating the general compositions of your shots and the approximate duration of each shot (if the shots encompass movement, please illustrate this movement with text and/or graphics)

Guidelines for production.

In consideration of the images and music utilized in the storyboard. You are encouraged not to use copyrighted music, but with all of the programs available like GarageBand, you will find a comparable one for PC, there are so many "pre-made" audio clips that you can be creative with yourself. In terms of your fonts and colors, the most effective one is the "Strife" in scene two, you could use this font for ALL of the stress words. It takes up the entire screen, it is "imposing," it is "non-emotional" in terms of being a sans serif font. You don't want to use a "cursive" or "flowy" font for the stress clips, you want an unemotional imposing font like the one in scene 2. I know you want to mix it up, but try using the one I mentioned on every clip. I think you will find it really supports your overall narrative much better. You can use different colors. You don't want to use this font for your sedate text, for the serene and sedate, you want to be using the serif, "emotional" fonts.

"Your submission should include at least 30 seconds, but no more than 60 seconds of footage. You can generate your footage by shooting video, by using the stock clips provided to you, or via Flash or another motion graphics application. Your footage should adhere to your pre-production planning documents concerning genre, shot selection, and audience."

Concluding production

For the final sequence I have edited the movie down to six "5 second" sequences, one of which (sequence 3) is composed of still images animated in Flash. The audio is a selection of the various sounds taken from the initial collection of clips filmed in the city, and a voice-over was added to the audio track. Additionally, titles were added in Adobe’s "After Effects" software. Finally, the clip concludes with the PSA message over the NY State Parks and Recreation Department logo.



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Video 2

A Tale of Two Cities - movie narration:

It was the best of times, it was the worse of times, it was the age of wisdom, it was the age of foolishness. Niagara Falls is the heart of a true tale of two cities. A natural wonder that divides Canada and the USA, and the two cities Niagara Falls, Ontario, and Niagara Falls, New York. But the division is much wider than that of the river that separates them.

Niagara Falls, New York, is depressed and scared by vacant lots, closed attractions, boarded-up stores and houses. For decades it has been plagued by bad leadership, bad decisions, and bad planning.

When we compare Niagara Falls, Ontario, with its vibrant streets alive with both tourists and locals, filled with attractions and development, the difference on both paper and to the naked eye is a stark contrast.

With all the political and socioeconomic differences these two cities hold, there is one binding natural wonder...!

A Tale of Two Cities "Duration: 1.30"

Editors notes: The above movie clips are an alternating sequence from both sides of the boarder, which makes more visual continuity to the narration. The scene shows mainly still images on the US side of the boarder, chosen due to the low activity and eerie stillness on this side of the boarder. On the Canadian side (in the following scene) there are many video clips, and many that have been omitted in this version, in order to fit in within the time guidelines.

The final scene’s sequences were chosen for their natural visual power towards a conclusion that few words can significantly convey. Its central geographical location between the two cities is the very heart of their existence, and it offers both a visual taste to this natural wonder, and an open-ended conclusion towards the “wonder” in regard to two different local government perspectives and their significant location.

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way--in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only."
Charles Dickens, A Tale of Two Cities, Book 1, Chapter 1



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Video 3

Your Face - Advertisement:

A one minute advert created as a final assignment for DFV120 Video class at the Art Institute of Pittsburgh. For additional information on the video production, the "storyboard" and "treatment" can be viewed here.

Time duration and narration:

00.00 - 00.06: Ever wanted to get back that fresh beautiful young complexion, but thought all face masks were simply "just a mask!"
00.07 - 00.18: Well now there's a permanent solution to your dreams. Divulge yourself into the lap of eternal beauty with our all new "Mother Natural"
00.19 - 00.36: Just rub a small amount onto your face and then sit back and relax "————" soon you will be rejuvenated 20, 30, or even 40 years back to your former beautiful self.
00.38 - 00.46: Within 10 minutes simply remove the face mask to reveal the wonders of "Mother Natures Eternal Youth."
Disclaimer:
00.50 - 01.00 Side effects may cause mild migraines, hair loss, skin flakiness, hot flushes, dizziness, and occasional fainting. If symptoms persist contact your general practitioner, skin specialist, or plastic surgeon.

Your Face "Duration: 1.00"

Editors Notes: Gently pressing down on the dispenser of this liquid nectar of eternal youth with one hand, a foam like mound of pure white brilliance erupts into her other waiting upward-facing open hand, fingers stretched outwardly with the intention of preserving every last precious drop. Slowly zooming out to a MS shot. With delicacy she puts the product down on the dresser table, next to the white bone China plate with two thin slices of fresh English cucumber positioned side-by-side. All the while her eyes remain fixed upon the heavenly mound standing proudly in her open hand.

Cut to LS: Erthereal rays of sunlight flow through the gossamer curtains and dance around the room creating their own celestial choir. Cut to CU: Minute orbs of purity sparkle against the pure white pyramid of magical foam which our wanting user gently presses down in a revolving direction with the index finger of her free hand. The cream feels soft and firm as she creates a solid pool in the cup of her hand. Cut to MS: Her eyes motion to the mirror in front of her at the same time as her hands move towards her anxiously awaiting face. Slowly and with purpose she revolves her cream laden fingers of both hands onto both her corresponding cheeks. Gradually her rubbing motion spirals outwardly covering the remaining parts of her exposed facial skin.

Cut to LS: An instant heavenly tingle is felt all over her body as she steps back and placidly lowers herself into her waiting reclining chair. Her left arm reaches out and her fingers tap-touchingly navigate to the plate and cucumber slices. Finding them her fingers firmly take a hold of both slices and while her left hand returns to her face it is met with her right hand that blindly takes a hold of one slice. Cut to ECU: Then both hands place both slices of cucumber directly over the closed eyes.

MS Medium Shot
LS Long Shot
CU Close-Up
ECU Extreme Close-Up


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Video 4
left side

The Mumbles DeRail "Duration: 7.28"

right side

The Mumbles DeRail

One of my first college/documentary movies was created using a DVC format camera, and included both analogue and non-linear editing in post production. The final production for my "City and Guilds" certification, was a 7.5 minute documentary on the history and current situation of the world’s first-recorded passenger railway, "The Mumbles Rail."

Mumbles Rail Timeline

In the year 1807, the Swansea & Mumbles Railway began to carry passengers. It was the first railway in the world to do so. The first passenger carriages were made from the mineral wagons used on the tramroad. The man responsible for this was Benjamin French, an initial shareholder in the railway.

Horse drawn trains remained on the Swansea & Mumbles Railway until 1896. The change from horse-drawn to steam trains did cause anxiety. It was thought that the idea of a noisy, speeding steam locomotive through the streets would frighten people and horses.

The 1920’s was the last decade when the Mumbles Train was hauled by steam locomotives. Steam locomotives ran on the railway until March 1st 1929. Electric trains took over the following day.

In October 1958, 90% of the shares of the Mumbles Railway Ltd. passed into the hands of the South Wales Transport Company (SWTC). The Swansea and Mumbles Railway finally closed on the 5th January 1960. The last train entered the Rutland Street terminus at 12:20 am.

The End and a New Hope

The Swansea "Mumbles Rail," which was taken out of service in 1963, against public opinion. There have been many ongoing talks between local government and local residents, about reinstating some form of railed public transport along the Swansea coast to aid traffic congestion along this popular tourist attraction and the natural beauty of the Gower coastline.

To date there have been no confirmed actions towards reinstalling a rail system, and all actions have been geared towards the ongoing traffic congestion and its inherent effects on the air quality on Oystermouth Road between Swansea City and the Mumbles.



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Video 5

imagen8

Original html4 version of website opening movie clip, demonstrating various types of media undertaken by imagen8.

Clip created in Illustrator, Photoshop, Flash, and Premier Pro, and was intended to encompass the various media types used and created by the designer at imagen8.

Web Design
Graphic Design
Animation
Interactive Design
Photography
Videography

video>

imagen8 website opening clip "Duration: 0.22"

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