Typography


Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.


typo design-button

For a higher resolution copy of the above image please mouse-click on the image.

From the college subject "The History and Analysis of Design - G132."

Rationale:
A very brief example of Durer’s more famous woodblock etchings. I chose woodblocks over his oil or water color paintings as they represent a much more graphical placement in the history of art (the first medium used for making copies of images). It also shows the artist as a designer, and one that successfully bridges the gap between the artist and the designer along with the implied constraints/freedoms between both (the artist about self expression, and the designer about communication).

The Story of Movable Type
Albrecht Dürer
The Renaissance
16th Century Woodcuts

Below are the requirements for this Assignment: (set your Artboard to 300 dpi)

Layout: Landscape orientation (horizontal)
Dimension: 11” x 17” (Landscape orientation only) You may scale to 50% if you prefer.
Color: Full Color (CMYK)
Illustration: two illustrations (no more, no fewer) The illustrations can be photographs or artwork (paintings, drawings, etc.).

Text (body) copy: minimum of 300 words. You may cut and paste information from your research for the text of the double page spread. Do not use placeholder text (Lorum ipsum, etc.) Cite the resource for your text.

Please create outlines for the typeface you use for the headline of your article.

Citation

The Metropolitan Museum of Art. Heilburn Timeline of Art History. Albrecht Dürer (1471–1528). Jacob Wisse. Stern College for Women, Yeshiva University. http://www.metmuseum.org/toah/hd/durr/hd_durr.htm Web. June 21, 2014

The Metropolitan Museum of Art. Heilburn Timeline of Art History. Albrecht Dürer (1471–1528). "Alberti Dvreri pictoris et architecti praestantissimi De vrbibvs...," 1535 http://www.metmuseum.org/toah/works-of-art/125.97D932 Web. June 21, 2014

Woodblock for Samson Rending the Lion, ca. 1497-98. Albrecht Durer. http://www.metmuseum.org/toah/images/h2/h2_19.73.255.jpg Web. June 21, 2014

Covers and Advertising

Magazine cover: With the plethora online websites that relate to the science magazines content, one could ask “why print a magazine?” The answer is quite simple, many professionals employed within the genetic engineering sphere are accustomed to handling hardcopy material (official documentation, research papers, etc). The magazine is an excellent resource of current techniques and fact-finding research that continues to bound ahead in the progressive filed of genetic engineering with constant updates in all relative scientific genres. The “Genetic Engineering” magazine offers a quality, glossy extension to well documented scientific literature, complete with current state-of-the-art macro and microphotographic imagery, along with professionally crafted illustrations. Professionals and students alike, will fully appreciate the solid feel and authentic visual artistry, along with the factual scientific documentation presentation.

DNA magazine cover

Audience description: Professionals in the field of genetic engineering, nano technology, biology, biotechnology, GMO technology, schools, colleges and universities, general public with interest in subject content.

Communication objective: Informal and professional resource of current trends in related technology and on-going research techniques and results.

Content description: Science magazine covering the broad scope of dynamic activities within the genetic engineering, nano technology, biology, biotechnology, GMO technology genres. Magazine not only acts as a compliment towards the website, it offers a monthly publication that all relevant news and updates in the relative fields in with the visual reassurance and feel of a glossy hardcopy.

Creative approach: Cover needed to remain relative to science while displaying recognizable subject-matter in an artificial field. While artistic license was required, moderation was the preferred approach. Image had to relate to both the magazine title “Genetic Engineering,” and the first subject headline “IBM finds way to build microchips using DNA.” Inline with the company “IBM” and its major products “computer technology,” the circuit board was added as a background, and some of the circuit highways were tinted red to assimilate blood flowing through veins. The DNA illustration, and tubular microchip were added to the foreground as the main focus of the subject matter (microchip and reflections added to glass tube for greater effect and realism).

Market: For the professional market, predominantly in medical, educational, and research establishments, with limited copies distributed through major high street stores, newsagents, speciality stores, and online at magazine’s website.

Citation - Images:

Circuit board: http://wallpaperscraft.com/download/chip_computer_microchip_processor_5659/1920x1080

Microchip tube: http://3.bp.blogspot.com/_6U6ZFTcbbU8/TIjwu0TpUFI/AAAAAAAAEQE/xx8l2wsn0d0/s1600/glass+enclosed+microchip.jpg

Microchip: http://www.microchip.com/EasyWeb/www/images/pressrelease/DV102411_Wi-Fi_Comm_Demo_Board_7x5.JPG

Book Cover

The “Catcher in the rye” by J. D. Salinger has had a number of different book cover interpretations. Included in my design below is a ground viewpoint of the high-rise buildings, synonymous with New York City (one of the book's locations), along with the symbol of Holden’s (the book’s protagonist) happiness - the carousel. Above the skyline is Holden’s stated desire to be a catcher in the rye, who rescues children by catching them before they fall off a steep cliff at the edge of a giant rye field.

Catcher in the Rye book cover
Sellsheet

The sellsheet is the printed advertisement on the product's container, that provides the potential customer pertinent information on the new product. The left-side of the sellsheet would be viewed on the back of the container, while the right-side viewed from the front, and therefore the most visible to the customer. In this instance, the sellsheet represents a new online children’s memory game created in Flash.

Flash game sellsheet
Typography - storyboard
typography storyboard

Type in motion storyboard concept development and selection.

Even without the audible aid of a cello, this Steven Spielberg film requires little introduction. This movie is the original 1975 classic "Jaws." The first and best of a 3 sequel movie about a great white shark with an insatiable appetite for human prey.

The opening of the movie takes place on a small island community of Amity, and we begin with a young female swimmer enjoying an early evening swim in the ocean, not far from the coastline. This is where we are first introduced to the shark, swimming below the surface and hunting for a meal. The young swimmers splashing sounds catch the attention of the shark, and the swimmer becomes the first of many victims to this gigantic great white shark.

The animated events start with the letter "A" taking on the appearance of the shark's dorsal fin prowling the ocean close to the coastal island of Amity (frame 1). The next frame shows the young female swimmer (the letter S) splashing around near the coast. Frame 3 and the shark (letters A and W) has its victim (S) in its sights, and is coming in for the kill. Frame 4 has the victim firmly in the grip of the sharks teeth (letter W). Frame 5 shows the whole shark made up from the letters "A, S, W, J." In frame 6 we see the shark letters after they have surfaced and morphed into the title of the movie, JAWS.